When a parent, teacher, student, or school administrator opts in to receive text messages from their school, we collect and process the following information solely for the purpose of operating that messaging program:
- The mobile phone number provided
- The date, time, source, and (where available) IP address and user-agent at the time of opt-in
- The messages sent to and received from that number
- Delivery status, error codes, and STOP / HELP keyword responses
16.1 How phone numbers are used
Phone numbers and SMS opt-in information are used only to deliver the messages described in our SMS Messaging Policy — attendance alerts, dismissal updates, school-to-parent messages, homework hotline notifications, and account verification codes.
16.2 No sharing for marketing
Phone numbers and SMS opt-in information are not shared with third parties or affiliates for marketing or promotional purposes, and are not sold or rented to anyone for any purpose. We do not use this data to build advertising profiles or to advertise to anyone.
16.3 Service providers
Phone numbers are shared only with our messaging service provider, Twilio Inc., which delivers messages on our behalf and is contractually bound to use the data only for that purpose. Twilio is the “CSP” (Communications Service Provider) for our A2P 10DLC campaign with The Campaign Registry (TCR).
16.4 Carrier visibility
By the nature of SMS, U.S. mobile carriers (and TCR, on the carriers’ behalf) receive the destination number, sender number, and message body of every message we send. Carriers may also see metadata such as message length and delivery status.
16.5 Retention & deletion
SMS message logs are retained for 12 months for delivery diagnostics and compliance, then deleted. Phone numbers themselves are retained as part of your school user profile and are deleted according to the rest of this Privacy Policy. You can delete your phone number at any time from parent notification settings or by asking your school administrator.
16.6 How to opt out
Reply STOP to any message to immediately stop receiving SMS from that school’s sender number, or turn off SMS in parent notification settings. Opting out of SMS does not affect your account or your ability to use the platform; you will continue to receive in-app and email notifications.